Implementation of the Intranet : The Case of Metso Financial Services North America
Lehtinen, Juha (2013)
Lehtinen, Juha
Tampereen ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013120420064
https://urn.fi/URN:NBN:fi:amk-2013120420064
Tiivistelmä
The purpose of this thesis was to establish an effective and functional Metso Avenue intranet site for Metso Financial Services North America (MFS NA). The need to implement an intranet site stemmed from an apparent lack of efficiency in regard to the communication between MFS NA and its customers within Metso Corporation. The main objective of the thesis was to design the intranet site both structure and content-wise; however, as marketing the site to customers and maintaining it were both regarded as being crucial for the success of the new tool, additional objectives of this thesis were designing a marketing campaign for the site launch and developing a training program for the site editors.
The thesis combined practical data gained by interviewing the management of MFS NA with theoretical information on internal communication, intranets, marketing and knowledge transfer. The primary result of the thesis was an intranet site divided into separate sections according to the departments and containing information, documents and tools deemed important from the point of view of the customers. The secondary results were a marketing campaign based on an e-mail newsletter, and a training program centered on an active learning session with practical exercises, as well as a procedures manual.
While it was found that an intranet site is an efficient method of communicating various types of information to a wide audience, its implementation in a financial services context proved to be troublesome at times. The openness of the media set limitations in regard to prospective content pertaining to financial information, and entailed careful consideration concerning the design. Additionally, the intermittent overlapping of different corporate functions posed challenges for the site design. As it concerns the marketing campaign, limited resources affected the design phase significantly and again set limits to the scale of options available. For the editor training program, effective use of the limited resources available was again the most significant challenge.
The thesis combined practical data gained by interviewing the management of MFS NA with theoretical information on internal communication, intranets, marketing and knowledge transfer. The primary result of the thesis was an intranet site divided into separate sections according to the departments and containing information, documents and tools deemed important from the point of view of the customers. The secondary results were a marketing campaign based on an e-mail newsletter, and a training program centered on an active learning session with practical exercises, as well as a procedures manual.
While it was found that an intranet site is an efficient method of communicating various types of information to a wide audience, its implementation in a financial services context proved to be troublesome at times. The openness of the media set limitations in regard to prospective content pertaining to financial information, and entailed careful consideration concerning the design. Additionally, the intermittent overlapping of different corporate functions posed challenges for the site design. As it concerns the marketing campaign, limited resources affected the design phase significantly and again set limits to the scale of options available. For the editor training program, effective use of the limited resources available was again the most significant challenge.