Client Perception of online shopping in Dhaka city
Rafi, Mohammad Ahad Min (2021)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202201091132
https://urn.fi/URN:NBN:fi:amk-202201091132
Tiivistelmä
The objective of this thesis explored the perception of clients on online shopping and its acceptance in Dhaka city, Bangladesh. In addition, the author has tried to find the level of understanding about online shopping based on entrepreneurs and customers. The study also focused on exploring the effectiveness of online shopping and the current challenges faced by entrepreneurs.
This paper has attempted to explore online shopping clients, their age, gender, and social status. The main purpose of the study was to identify client’s perceptions of online shopping in Dhaka. The structure of the paper that followed literature review, methodological aspects, statement of the problem, research design, hypothesis and results were presented systematically and finally, it was concluded by discussing results, limitations, and further development. Combinations of quantitative and qualitative research design and survey method was used in this study.
The respondents of this research were from Dhaka City and were involved in the online shopping experience. For information gathering, only survey questionnaires and documentary analysis is used. A set of questionnaires were used to obtain primary data.
This paper has attempted to explore online shopping clients, their age, gender, and social status. The main purpose of the study was to identify client’s perceptions of online shopping in Dhaka. The structure of the paper that followed literature review, methodological aspects, statement of the problem, research design, hypothesis and results were presented systematically and finally, it was concluded by discussing results, limitations, and further development. Combinations of quantitative and qualitative research design and survey method was used in this study.
The respondents of this research were from Dhaka City and were involved in the online shopping experience. For information gathering, only survey questionnaires and documentary analysis is used. A set of questionnaires were used to obtain primary data.