Entrepreneurial Action in Dealing with Business Challenges
Viinikainen, Dea (2013)
Viinikainen, Dea
Jyväskylän ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013110516644
https://urn.fi/URN:NBN:fi:amk-2013110516644
Tiivistelmä
The business is often facing challenging situations. The challenge can be a trigger to initiate an action. Positively, the challenge can be seen as an opportunity that can be utilized in creating and developing a business. The opportunity be explored and exploited through acts of creative and innovate of an entrepreneur. The aim of this thesis is to gain understanding of entrepreneurial action in deal with challenges that describes business creation and development of business startup.
The research method used in this thesis was a qualitative research. Primary and secondary data were used as the reference materials. The primary data were gathered by the questionnaire about experiences and insights from the 2 startup entrepreneurs as research objects. As a secondary data, information was obtained from the various documents as well as electronic and non-electronic sources. Primary and secondary data are collected and synthesized with the academic literatures and issues findings, which were then processed and analyzed to generate research findings.
The main findings of the multi-case study were that startup businesses are created and developed by recognizing and utilizing of opportunities, which entrepreneurs striving to provide the intended value by consumers. In creating and developing the business, entrepreneurs need to know what they should do and shouldn't do. By extracting and organizing the information addressed to determine what action should be performed and which ones are just drain resources. Designing a business model is something that absolutely necessary for a startup. Startup has limited resources and often struggles to access the assets that they need to bring their ideas to the market. The both of cases are triggered by different entrepreneurial action. The first case is driven by the desire to create innovative products in order to provide a solution that has not been met. The second case, the entrepreneurial action triggered by exploiting the opportunities that exist to create a business startup.
Result of the research indicates that underlying of entrepreneurial action is a desire to create innovative products or services and can provide value, or exploit opportunities to create products or services in generating value. There are many of the challenges revealed in creating and developing business startup, which basically summed up as the information challenge. Information needs related to variety of processes in running a business, where the result of these processes generate products or services that can provide values to customers and also has commercial values. Information is a key resource in taking an appropriate action, which should be organized for decision-making. The solution is to be responsive to the challenges and strive to create innovative business model.
This study is expected to provide insight and knowledge to those who have an entrepreneurial spirit.
The research method used in this thesis was a qualitative research. Primary and secondary data were used as the reference materials. The primary data were gathered by the questionnaire about experiences and insights from the 2 startup entrepreneurs as research objects. As a secondary data, information was obtained from the various documents as well as electronic and non-electronic sources. Primary and secondary data are collected and synthesized with the academic literatures and issues findings, which were then processed and analyzed to generate research findings.
The main findings of the multi-case study were that startup businesses are created and developed by recognizing and utilizing of opportunities, which entrepreneurs striving to provide the intended value by consumers. In creating and developing the business, entrepreneurs need to know what they should do and shouldn't do. By extracting and organizing the information addressed to determine what action should be performed and which ones are just drain resources. Designing a business model is something that absolutely necessary for a startup. Startup has limited resources and often struggles to access the assets that they need to bring their ideas to the market. The both of cases are triggered by different entrepreneurial action. The first case is driven by the desire to create innovative products in order to provide a solution that has not been met. The second case, the entrepreneurial action triggered by exploiting the opportunities that exist to create a business startup.
Result of the research indicates that underlying of entrepreneurial action is a desire to create innovative products or services and can provide value, or exploit opportunities to create products or services in generating value. There are many of the challenges revealed in creating and developing business startup, which basically summed up as the information challenge. Information needs related to variety of processes in running a business, where the result of these processes generate products or services that can provide values to customers and also has commercial values. Information is a key resource in taking an appropriate action, which should be organized for decision-making. The solution is to be responsive to the challenges and strive to create innovative business model.
This study is expected to provide insight and knowledge to those who have an entrepreneurial spirit.