Market Entry To SouthAfrica
Mulenga, Chisha (2013)
Hämeen ammattikorkeakoulu
2013
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2013121521278
https://urn.fi/URN:NBN:fi:amk-2013121521278
Tiivistelmä
This thesis was made possible by the connect-project which was started in January 2012. The project's main objective is to support growth and speed up internationalization of Finnish renewable energy SMEs to developing countries.
The purpose of this thesis was to concentrate on market entry, the entry modes, present status on wind energy sector in South Africa´s business culture, the business environment, the current energy situation which will include small scale and large scale wind turbines.
And also aspects on regarding the market entry which might make it possible for companies interested in doing business in South Africa, by finding out the possibilities of doing business there. So my thesis will shed a light on the Market analysis and the market entry strategies. The aim of this thesis is to get familiar with the wind energy market and to give Finnish SMEs the best recommendations on the further actions to be taken when entering this new market.
The purpose of this thesis was to concentrate on market entry, the entry modes, present status on wind energy sector in South Africa´s business culture, the business environment, the current energy situation which will include small scale and large scale wind turbines.
And also aspects on regarding the market entry which might make it possible for companies interested in doing business in South Africa, by finding out the possibilities of doing business there. So my thesis will shed a light on the Market analysis and the market entry strategies. The aim of this thesis is to get familiar with the wind energy market and to give Finnish SMEs the best recommendations on the further actions to be taken when entering this new market.