Music Export from Helsinki to Berlin and vice versa. Case study: Face of God and Ill Kommodity

Abstract

This is a product - oriented thesis. The aim is to conclude a guidebook about music export for young bands that are interested in playing a show abroad. The project: Music export from Helsinki to Berlin and vice versa. Case study: Face of God and Ill Kommodity, was used to learn from the praxis.

The thesis describes the responsibilities of the project manager and brings project management and event planning together. The music export history of Finland and Germany is taken in consideration and a closer look into media relations, funding, networking and marketing theories is provided.

The project is a culture exchange between a German and a Finnish band. They switch the music market and share their networking contacts. Both bands are performing two concerts abroad and gathering attention from the media.

Tough Enough Promotion is the commissioner of this thesis and the concluded music export guide got establish for the company to implement future music export projects. The book will guide young bands through the challenges of internationalization and gives recommendations on music export. The music export guide is the result of the project that got intensively studied and evaluates the theories for the praxis.