Keys to doing successful business in Argentina for Finnish companies.

Abstract

The objective of this thesis is to highlight the vital points that a Finnish company has to take into account when planning to do business in Argentina. The Argentine market is challenging. Nevertheless, it is full of potential as well as rewarding possibilities for foreign companies if market entrance is done adequately.

The theoretical part of the study discusses the topics of the Argentine market and international trade. The end of the chapter concentrates on discussing the importance and challenges of market entrance.

The empirical part of the thesis was conducted by using a qualitative research method. The data was gathered by interviewing the representative of Finpro in Argentina as well as three Finnish companies that have experience of commerce with Argentina. The aim of these interviews was to gather as much background information as possible of the Argentine current business environment and international trade situation with Finland.

The research results indicate that the implementation of a well-planned market entry strategy is crucial for successful business abroad, especially in countries such as Argentina where the cultural differences are important