Analysing lingerie market in Helsinki to open a store : Market research
Lam, My (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202201201544
https://urn.fi/URN:NBN:fi:amk-202201201544
Tiivistelmä
Lingerie is a means to help women express individuality, freedom and provides many spiritual bene-fits. It has not been constrained by social rules or culture as the same way as outwear. It can be said that lingerie for all women, young or middle-aged, is the cushion for their stylish look and the start-ing point for feeling comfortable and stylishly dressed.
Finland is a potential business environment known for gender equality and feminism. It is a country where women can freely have equality and feminism and freely express their personality and spirit. However, the number of lingerie such as bodysuits and garters are still limited in style here, and women deserve more. Therefore, the author wishes to open a lingerie store in Helsinki, bringing more styles and choices for women.
This bachelor's thesis aims to do a market analysis for establishing the lingerie store in Helsinki. The lingerie's market is an opportunity to develop in Helsinki and the whole of Finland in the long term. The market analysis clarifies the types of brands, styles, sizes, origins, and prices, which provides the author and founders a detailed overview of the Helsinki lingerie.
Finland is a potential business environment known for gender equality and feminism. It is a country where women can freely have equality and feminism and freely express their personality and spirit. However, the number of lingerie such as bodysuits and garters are still limited in style here, and women deserve more. Therefore, the author wishes to open a lingerie store in Helsinki, bringing more styles and choices for women.
This bachelor's thesis aims to do a market analysis for establishing the lingerie store in Helsinki. The lingerie's market is an opportunity to develop in Helsinki and the whole of Finland in the long term. The market analysis clarifies the types of brands, styles, sizes, origins, and prices, which provides the author and founders a detailed overview of the Helsinki lingerie.