How effective is Facebook advertising and does it have a high ROI?
Naini, Amine (2021)
2021
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202202052129
https://urn.fi/URN:NBN:fi:amk-202202052129
Tiivistelmä
A modern human being lives in a society dominated by various brands of products and services consumption, which has effectively become our time's religion. This mindset is cultivated by a variety of marketing strategies aimed at persuading us that consuming specific items would make our lives better, happier, and more successful. Advertising has an impact on everyone nowadays, and we are often unaware of it.
This thesis studies the effectiveness of digital marketing especially Facebook advertising on driving high return on investment for companies. Today’s market is rather competitive and measures a single competitive advantage, which is the rate. Companies have become aware of the importance of digital marketing in today’s society. This thesis is dedicated to finding out the importance of investing in the new wave “Facebook advertisements” and measuring how effective it is in driving high returns on investments with the right marketing strategies.
This thesis studies the effectiveness of digital marketing especially Facebook advertising on driving high return on investment for companies. Today’s market is rather competitive and measures a single competitive advantage, which is the rate. Companies have become aware of the importance of digital marketing in today’s society. This thesis is dedicated to finding out the importance of investing in the new wave “Facebook advertisements” and measuring how effective it is in driving high returns on investments with the right marketing strategies.