Factors Influencing Consumer Behavior of Smartphone Users
Nagarkoti, Bishal (2014)
Arcada - Nylands svenska yrkeshögskola
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201402052040
https://urn.fi/URN:NBN:fi:amk-201402052040
Tiivistelmä
The aim of the study is to know about the factors influencing consumer behavior of Smartphone users. Under this study, the main focus is to identify whether Smartphone users buy Smartphone because of their need or wish, reasons to buy expensive smart phones, how social and personal factors affect them to make purchasing decision, for what purposes they use Smartphone, where and how long a day, change in usage of com-puters due to Smartphone and how high is the phone bill after using Smartphone.
The theoretical part is framed through the books, journals and articles whereas the empir-ical part is concluded by conducting focus group interviews. Two focus group interviews were done with the Smartphone users under the age group of 20-30 from the Helsinki re-gion. There were 6 voluntary participants in each focus group interview.
The main limitation of this research is that only social and personal characteristics are included to check the influencing factors for Smartphone users while purchasing Smartphone. Besides the research is just analyzed just on the basis of focus group inter-viewees from the age group of 20-30 from Helsinki region which may not valid to larger population.
The theoretical part is framed through the books, journals and articles whereas the empir-ical part is concluded by conducting focus group interviews. Two focus group interviews were done with the Smartphone users under the age group of 20-30 from the Helsinki re-gion. There were 6 voluntary participants in each focus group interview.
The main limitation of this research is that only social and personal characteristics are included to check the influencing factors for Smartphone users while purchasing Smartphone. Besides the research is just analyzed just on the basis of focus group inter-viewees from the age group of 20-30 from Helsinki region which may not valid to larger population.