Consumer behavior towards green skin care cosmetic products in Finland
Salo, Eftimiya (2014)
Seinäjoen ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201402122247
https://urn.fi/URN:NBN:fi:amk-201402122247
Tiivistelmä
The current study explores consumer behavior towards green cosmetic products in Finland. The goal of the study is to explore the various factors which influence the purchasing decisions of facial products. Moreover, the study aims to reveal consumers’ attitudes towards natural cosmetic products and the value of the natural ingredients. The theoretical part of the work consists of consumer behavior theories by different authors. In addition, motivational models and dimensions are closely explained.
Broad information about natural skincare cosmetic products is presented in the research environment chapter of the thesis. Furthermore, this section of the thesis is concerned with information about current trends in the global cosmetic market. In the current study, green cosmetic companies are represented by Lumene, Yves Rocher and L’OCCITANE. Background information about these companies and their products is presented in the research environment chapter of the thesis.
The survey was conducted by using a mixed research method. An online questionnaire was developed to serve the purpose of the study. The questionnaire consists of 28 questions, and it was sent by email. In total, 177 women took part in the survey. Questions about Lumene, Yves Rocher and L’OCCITANE were implemented in the empirical part of the study. The goal was to discover the extent to which customers are acquainted with one of the most popular green cosmetic companies on the Finnish market. In addition to the online survey, interviews were held in order to explore consumer behavior and attitudes towards natural products.
The conclusion of the thesis includes the summary, where the outcomes of the thesis are highlighted. Validity and reliability issues are also discussed. Self-analytics, recommendations and suggestions for future research are also presented in the final chapter of the thesis.
Broad information about natural skincare cosmetic products is presented in the research environment chapter of the thesis. Furthermore, this section of the thesis is concerned with information about current trends in the global cosmetic market. In the current study, green cosmetic companies are represented by Lumene, Yves Rocher and L’OCCITANE. Background information about these companies and their products is presented in the research environment chapter of the thesis.
The survey was conducted by using a mixed research method. An online questionnaire was developed to serve the purpose of the study. The questionnaire consists of 28 questions, and it was sent by email. In total, 177 women took part in the survey. Questions about Lumene, Yves Rocher and L’OCCITANE were implemented in the empirical part of the study. The goal was to discover the extent to which customers are acquainted with one of the most popular green cosmetic companies on the Finnish market. In addition to the online survey, interviews were held in order to explore consumer behavior and attitudes towards natural products.
The conclusion of the thesis includes the summary, where the outcomes of the thesis are highlighted. Validity and reliability issues are also discussed. Self-analytics, recommendations and suggestions for future research are also presented in the final chapter of the thesis.