Coordinated marketing communications mix: Makton Media Channels case
Dmitrijevs, Eduards; Dolbnev , Kirill (2011)
HAAGA-HELIA ammattikorkeakoulu
2011
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201402182407
https://urn.fi/URN:NBN:fi:amk-201402182407
Tiivistelmä
Students of HAAGA-HELIA University of Applied Sciences executed research work for Makton Media Channels Oy. Current research is a thesis work of last year students of International Business studies Kirill Dolbnev and Eduards Dmitrijevs.
Makton Media Channels is a novel company in Finnish market, thus MMC lack knowledge of communicating in local market. Thus particular work brings answer to a research problem that commissioning company were interested in: “How effectively coordinate marketing communication/promotion mix in order to create/establish sustainability in sales?” Additionally research give possible solution to sales strategy that can bring value to commissionaire.
Reader of this work will be introduced to media market in Finland and demand of Russian tourist in Finland, what will bring understanding of necessity of certain research. Furthermore reader will get acquainted with theory of marketing communication in order to understand thoughts of investigators.
Key results present answer to the research problem and explains in detail what is included in coordinated marketing communication mix and how sales process should be executed by Makton Media Channels in order to generate more profit.
Makton Media Channels is a novel company in Finnish market, thus MMC lack knowledge of communicating in local market. Thus particular work brings answer to a research problem that commissioning company were interested in: “How effectively coordinate marketing communication/promotion mix in order to create/establish sustainability in sales?” Additionally research give possible solution to sales strategy that can bring value to commissionaire.
Reader of this work will be introduced to media market in Finland and demand of Russian tourist in Finland, what will bring understanding of necessity of certain research. Furthermore reader will get acquainted with theory of marketing communication in order to understand thoughts of investigators.
Key results present answer to the research problem and explains in detail what is included in coordinated marketing communication mix and how sales process should be executed by Makton Media Channels in order to generate more profit.