Creating a beer degustation for restaurant "Talli". Marketing promotion.

Abstract

Restaurant business nowadays is not only catering establishment, with the function of food service. It includes the function of nutrition, education, leisure, media and competent marketing policy. Creating a new product for working business place is responsible and interesting work. It needs deep and wide range of knowledge, professional skills and willingness to actively work.

The aim of the thesis is to submit to the customer new kind of product – beer degustation. Explain in details this alcoholic beverage and make it simple and understandable not only for specialist. Open new possibilities for restaurant “Talli” to make a profit by creating a new product.

The theoretical part exposes information about beer, brewing and food suggestions. Also theoretical part includes advertising strategies which are the base for marketing promotion.

The practical part consist of several parts: planning, organizing and carrying out of the beer degusta-tion. The results of the event were analysed.

The marketing promotion part was made after degustation and included specificity of advertising in Finland.