Guidelines of traditional weddings in different cultures: a market research for Finnish market
Hu, Yixiao; Holmberg, Joni (2014)
Hu, Yixiao
Holmberg, Joni
HAAGA-HELIA ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201403193304
https://urn.fi/URN:NBN:fi:amk-201403193304
Tiivistelmä
This study was conducted by International Students at HAAGA-HELIA University of Applied Science Porvoo Campus. The aim was to find out if wedding planning service is popular in Finland, and to study wedding traditions in different cultures. The thesis was commissioned by Zelante Oy which is an event planning company in Espoo, Fin-land. The results will be used in order to provide useful advice to help Zelante to develop their cultural wedding planning services.
The study includes a market research which focuses on the Capital areas in Finland to research if the wedding planning in Finland is popular or not and if the customers are interested in cultural weddings or not, as well as their wedding preferences such as what kind of cultures they would like to use and what kind of services they would like to have. It also includes a guideline which demonstrates 7 different traditional wedding cultures. This report covers the Introduction of the thesis, Research Problem, Wedding Planing Theories, Market Research Theories, Research methods, and research findings.
Aim of this study was to get answers to the questions of what kind of traditional weddings the potential customers would like to have, what kind of elements are most important for them, and what potential customers know about wedding planning and traditional weddings in Finland.
After this research, the acknowledge of wedding planning services and wedding traditions of the potential customers were clearly defined. Therefore, the wedding planning services and cultural wedding planning can be done better with our current research results. Hopefully, with good understanding about the results, the commisioner could plan traditional cultural wedding services.
The study includes a market research which focuses on the Capital areas in Finland to research if the wedding planning in Finland is popular or not and if the customers are interested in cultural weddings or not, as well as their wedding preferences such as what kind of cultures they would like to use and what kind of services they would like to have. It also includes a guideline which demonstrates 7 different traditional wedding cultures. This report covers the Introduction of the thesis, Research Problem, Wedding Planing Theories, Market Research Theories, Research methods, and research findings.
Aim of this study was to get answers to the questions of what kind of traditional weddings the potential customers would like to have, what kind of elements are most important for them, and what potential customers know about wedding planning and traditional weddings in Finland.
After this research, the acknowledge of wedding planning services and wedding traditions of the potential customers were clearly defined. Therefore, the wedding planning services and cultural wedding planning can be done better with our current research results. Hopefully, with good understanding about the results, the commisioner could plan traditional cultural wedding services.