TOURISM DEVELOPMENT IN FINLAND : Tourism Development in Lapland and its Socio-economic Impacts
Rahman Md, Habibur (2014)
Centria ammattikorkeakoulu (Keski-Pohjanmaan ammattikorkeakoulu)
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201403233422
https://urn.fi/URN:NBN:fi:amk-201403233422
Tiivistelmä
The availability of tourism product and services and the combination of planning and having a marketing strategy stimulate the development of tourism in Finland. Finland has many potential attractions starting from places of natural beauty to cultural and ancient heritage that can be more developed in the Finnish tourism industry which provides employment, tax, and export income and increases welfare throughout Finland. Lapland is one of the most important regions of Finland for tourism business which was highlighted through this study. The study exposed to encourage tourism development in Finland especially in Lapland area and to motivate people for participating in tourism development activities as well as changing their economic situation through tourism development in Finland. The main task of study is to find out the factors for developing tourism and socio- economical effect of tourism in Finland, as well as developing the destination especially in Lapland.
The study was based on both the qualitative and quantitative research method where secondary data was used from different sources as quantitative research and where the qualitative research method included semi-structured interviews and observation. In this research study six interviews were taken by the researcher as a part of the survey activities.
The result of study emphasized the facts that Finland needs to have sufficient promotional activities for the destinations to get a large number of tourists from all over the world. Finland should have proper combination of planning and marketing strategy which stimulates the tourism development in Finland as well as in Lapland. The result also revealed that tourism development in Finland as well as in Lapland has many advantages which can assist the host community of Lapland region economically, socially and culturally in terms of generating new job opportunities, improving living style and exchanging the cultural views with the tourist.
The study was based on both the qualitative and quantitative research method where secondary data was used from different sources as quantitative research and where the qualitative research method included semi-structured interviews and observation. In this research study six interviews were taken by the researcher as a part of the survey activities.
The result of study emphasized the facts that Finland needs to have sufficient promotional activities for the destinations to get a large number of tourists from all over the world. Finland should have proper combination of planning and marketing strategy which stimulates the tourism development in Finland as well as in Lapland. The result also revealed that tourism development in Finland as well as in Lapland has many advantages which can assist the host community of Lapland region economically, socially and culturally in terms of generating new job opportunities, improving living style and exchanging the cultural views with the tourist.