Early stages of the mobile social network launch process
Viktorov, Dmitrii (2014)
Mikkelin ammattikorkeakoulu
2014
Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201403183287
https://urn.fi/URN:NBN:fi:amk-201403183287
Tiivistelmä
This thesis is concentrated on mobile social network development features and the industry of social networks. The company which this thesis is written for is Guesspoint Ltd. This company is working for the launch of the mobile social network with the same name. The company is based in St.-Petersburg, Russia, but the scale of the future operation is expected to be global.
The theoretical part is focused on the scientific explanations of social phenomena and especially on the social network phenomenon, the concept of the financial bubble which is the actual situation on the market of this field. A precise look is taken on the legislation problems concerning the social networks. More, the special attention is given to the foreign markets entry modes and different variations of it.
There is a lot of data collected for the questions of mobile internet and social network usage. This data is represented in theoretical and partly in the research methods part. More, in the research part there is a significant support for a single case study method which is applied in the thesis.
This information is proved by the real events and also a lot of theoretical postulates were tested. So this study will become a useful guide for any company that sets up a social network or similar product. In some parts of the research there are unofficial riles and specialities of the industry concluded.
This thesis has also been a strong support for Guesspoint project. First of all, the immediate imple-mentation of the research results gave a positive feedback and also the company found its place and the strategy for post-launch moves. Personally, I have also benefited a lot from writing this thesis as I have discovered a totally new sphere for me and also have learnt a lot about spheres, connected with this one.
The theoretical part is focused on the scientific explanations of social phenomena and especially on the social network phenomenon, the concept of the financial bubble which is the actual situation on the market of this field. A precise look is taken on the legislation problems concerning the social networks. More, the special attention is given to the foreign markets entry modes and different variations of it.
There is a lot of data collected for the questions of mobile internet and social network usage. This data is represented in theoretical and partly in the research methods part. More, in the research part there is a significant support for a single case study method which is applied in the thesis.
This information is proved by the real events and also a lot of theoretical postulates were tested. So this study will become a useful guide for any company that sets up a social network or similar product. In some parts of the research there are unofficial riles and specialities of the industry concluded.
This thesis has also been a strong support for Guesspoint project. First of all, the immediate imple-mentation of the research results gave a positive feedback and also the company found its place and the strategy for post-launch moves. Personally, I have also benefited a lot from writing this thesis as I have discovered a totally new sphere for me and also have learnt a lot about spheres, connected with this one.