Value creation in a micro software development company. Understanding the company business model and market place to boost growth: Kumea Oy
Pallaskari, Antti; Piras, Silvia (2014)
HAAGA-HELIA ammattikorkeakoulu
2014
Creative Commons Attribution-NonCommercial 3.0 Unported
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201404154372
https://urn.fi/URN:NBN:fi:amk-201404154372
Tiivistelmä
The objective of this thesis was to find out the case company’s overall advantages in the market in which it operates and explore the financial viability of employment for all founders.
The intention was to study how the company delivers values and how the customers perceive the company services and products; to find out the customers’ expectations and comprehend what channels could better deliver the company’s values. The purpose was to discover the business volume required to have all founders full-time employed in the case company.
The theoretical framework was based on literature about industry analysis by Porter, M.,business development and strategic management modern theory by Osterwalder and Pigneur, SWOT analysis and breakeven analysis.
The study was conducted in the form of semi-structured and unstructured interviews, performed to the company founders, partner, and written questionnaire to the customers. The interviews were analysed qualitatively and the data gathered used in several of the analyses performed. In addition, the general data regarding the industry and competitors were gathered through statistical sources and surveys, mainly provided by Statistics Finland and Finder Yritystieto. The research methodology was qualitative.
The findings showed a slowly but constantly growing industry, recovering from the financial down turn of 2009. It seems that the company values are mostly delivered as planned, whilst
the response speed and problem solving activities need improvement. The slow pace of given support appeared to be the major shortcomings in the company, due also to the lack of fulltime employees in the company. The results indicated how important it was to consider strategies aimed at increasing the business volume and related revenues in order to be able to employ some of the founders.
In conclusion, there is room for improvement of the values the company wishes to deliver. A more attentive use of resources, e.g. human, and channels could lead to the creation of a more consistent effort in building awareness of the company in the target market to create a broader customer base and increase revenue streams. The most useful approach could be planning a marketing strategy for the future development. By combining these actions, the company would be able in the future to employ all founders, and thereby explore the possibility of expanding abroad.
The intention was to study how the company delivers values and how the customers perceive the company services and products; to find out the customers’ expectations and comprehend what channels could better deliver the company’s values. The purpose was to discover the business volume required to have all founders full-time employed in the case company.
The theoretical framework was based on literature about industry analysis by Porter, M.,business development and strategic management modern theory by Osterwalder and Pigneur, SWOT analysis and breakeven analysis.
The study was conducted in the form of semi-structured and unstructured interviews, performed to the company founders, partner, and written questionnaire to the customers. The interviews were analysed qualitatively and the data gathered used in several of the analyses performed. In addition, the general data regarding the industry and competitors were gathered through statistical sources and surveys, mainly provided by Statistics Finland and Finder Yritystieto. The research methodology was qualitative.
The findings showed a slowly but constantly growing industry, recovering from the financial down turn of 2009. It seems that the company values are mostly delivered as planned, whilst
the response speed and problem solving activities need improvement. The slow pace of given support appeared to be the major shortcomings in the company, due also to the lack of fulltime employees in the company. The results indicated how important it was to consider strategies aimed at increasing the business volume and related revenues in order to be able to employ some of the founders.
In conclusion, there is room for improvement of the values the company wishes to deliver. A more attentive use of resources, e.g. human, and channels could lead to the creation of a more consistent effort in building awareness of the company in the target market to create a broader customer base and increase revenue streams. The most useful approach could be planning a marketing strategy for the future development. By combining these actions, the company would be able in the future to employ all founders, and thereby explore the possibility of expanding abroad.