The role of local food in the touristic experience : A focus on Visit Tampere All Bright! Marketing Program
Reza Monroy, Alberto (2014)
Tampereen ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201405066039
https://urn.fi/URN:NBN:fi:amk-201405066039
Tiivistelmä
In an age where the population is being encouraged to think about eating more healthily, and celebrity chefs are highlighting the often unsavory side of mass farming, local food is a valuable resource which makes a significant contribution to local economies and encourages diversification amongst rural communities, not to mention the big opportu-nities that can bring to the tourism industry.
This thesis tries to define the role local food plays in tourism promotion by analyzing the promotion of local food in the marketing material of Visit Tampere-All Bright! It also focuses in the importance of linking local food in tourism, and to promote a more sustainable tourism.
This paper review printed and web tourism Visit Tampere marketing materials from Tampere Region Economic Development Agency (Tredea), which is responsible for Tampere Region’s marketing. This paper tries to give an insight and to provide useful information on the current situation on local food promotion in Tampere, to reveal that local food is not being featured enough as an attraction for national and international tourists.
Key
This thesis tries to define the role local food plays in tourism promotion by analyzing the promotion of local food in the marketing material of Visit Tampere-All Bright! It also focuses in the importance of linking local food in tourism, and to promote a more sustainable tourism.
This paper review printed and web tourism Visit Tampere marketing materials from Tampere Region Economic Development Agency (Tredea), which is responsible for Tampere Region’s marketing. This paper tries to give an insight and to provide useful information on the current situation on local food promotion in Tampere, to reveal that local food is not being featured enough as an attraction for national and international tourists.
Key