Instagram Content Marketing Strategies for Boosting Brand Reach and Engagement
Väkelä, Johnnie Mae (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202203233907
https://urn.fi/URN:NBN:fi:amk-202203233907
Tiivistelmä
The thesis project focuses on creating Instagram content marketing strategies for Ahlström Ruukki’s Instagram account. The main objective of this thesis was to increase the account's engagement and boost its brand reach. As part of the strategy, the latest Instagram features were utilized, and the account has undergone improvement and development.
The theoretical part covers information about hospitality marketing with an analysis of the Instagram audience and tourism market in Finland. Providing theories of Content marketing and its’ importance to help deepen the understanding of the topic. Lastly, a detailed process of creating an effective strategic framework was provided. The empirical part was incorporated alongside these theoretical backgrounds to achieve the overall understanding and acquire the knowledge needed in creating an effective Instagram marketing strategy.
The application of strategies was implemented for a month and further explained in the project implementation chapter. The task includes content creation, account development, and quality marketing materials collection. Later on, these Instagram marketing strategies efforts were measured and analyzed using Instagram insight metrics. In addition, the managerial suggestions were created to address the core issues found during this entire thesis process.
In conclusion, the use of knowledge gathered from these theoretical backgrounds plays a significant role during the project implementation. As a result, these efforts were able to achieve the objectives of this thesis. However, like the Tourism industry, Instagram is also a fast changing field, wherein, adaption to change swiftly is required. Therefore, it is recommended to provide continuous training and updates to personnel in charge of managing the company’s Instagram account.
The theoretical part covers information about hospitality marketing with an analysis of the Instagram audience and tourism market in Finland. Providing theories of Content marketing and its’ importance to help deepen the understanding of the topic. Lastly, a detailed process of creating an effective strategic framework was provided. The empirical part was incorporated alongside these theoretical backgrounds to achieve the overall understanding and acquire the knowledge needed in creating an effective Instagram marketing strategy.
The application of strategies was implemented for a month and further explained in the project implementation chapter. The task includes content creation, account development, and quality marketing materials collection. Later on, these Instagram marketing strategies efforts were measured and analyzed using Instagram insight metrics. In addition, the managerial suggestions were created to address the core issues found during this entire thesis process.
In conclusion, the use of knowledge gathered from these theoretical backgrounds plays a significant role during the project implementation. As a result, these efforts were able to achieve the objectives of this thesis. However, like the Tourism industry, Instagram is also a fast changing field, wherein, adaption to change swiftly is required. Therefore, it is recommended to provide continuous training and updates to personnel in charge of managing the company’s Instagram account.