Internet Marketing and Customer Satisfaction : a Case study of Daraz
Imran, Nahid; Hasan, Mahmudul (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202203314255
https://urn.fi/URN:NBN:fi:amk-202203314255
Tiivistelmä
The thesis was aimed to analyse internet marketing and its impact on the general customer also exploring customer satisfaction related to Internet marketing. The research project aimed to identify the impact of internet marketing on a business, customer satisfaction and their importance. This thesis gives a clear perspective about how internet marketing works and how impactful it is on the customer. The fastest-growing marketing method and its impact on the customer are very important before making any business move. This thesis tried to shed some light and brought some core knowledge from the market within.
The thesis was divided into two parts, qualitative parts and quantitative parts. In the quantitative part, the author analysed features of customer satisfaction to determine the impact of internet marketing on customer satisfaction. In that case, the target population were customers of internet marketing.
Another part of the thesis focused on qualitative research. The other author of the thesis collected qualitative data by doing interviews with the marketing staffs of Daraz. The interview questionnaire focuses on various advertisement policies used on social media marketing.
By coordinating these two types of research, the research was ultimately intended to identify the impact of internet marketing on Daraz and its impact on customer satisfaction.
The thesis was divided into two parts, qualitative parts and quantitative parts. In the quantitative part, the author analysed features of customer satisfaction to determine the impact of internet marketing on customer satisfaction. In that case, the target population were customers of internet marketing.
Another part of the thesis focused on qualitative research. The other author of the thesis collected qualitative data by doing interviews with the marketing staffs of Daraz. The interview questionnaire focuses on various advertisement policies used on social media marketing.
By coordinating these two types of research, the research was ultimately intended to identify the impact of internet marketing on Daraz and its impact on customer satisfaction.