Onboarding salesforce for the insurance industry
Mäkinen, Jukka (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202204205450
https://urn.fi/URN:NBN:fi:amk-202204205450
Tiivistelmä
Salesforce is one of the most effective drivers of an organization’s success. In addition to having the right kind of people doing sales, the salesforce needs to be onboarded in the right way. Onboarding is defined as the time after basic training when new employees are given their sales targets. They gradually learn their work and are familiarized with the team, supervisor, and organization.
When onboarding is carried out properly, it will enhance a new employee’s speed to performance, and it may also influence employee retention.
The aim of the present Master’s thesis is to better understand the elements which make a recruit for the remote sales unit active, eager to learn, understand expectations, feel valued, feel important, and provide results at an accelerated pace. The study was commissioned by a B2B sales unit in Insurance company X.
The theory was studied, and, in addition, 12 new salespeople were surveyed on their views on the onboarding process.
As a result, Insurance company X’s sales unit is given suggestions and tools for improving the existing onboarding process.
When onboarding is carried out properly, it will enhance a new employee’s speed to performance, and it may also influence employee retention.
The aim of the present Master’s thesis is to better understand the elements which make a recruit for the remote sales unit active, eager to learn, understand expectations, feel valued, feel important, and provide results at an accelerated pace. The study was commissioned by a B2B sales unit in Insurance company X.
The theory was studied, and, in addition, 12 new salespeople were surveyed on their views on the onboarding process.
As a result, Insurance company X’s sales unit is given suggestions and tools for improving the existing onboarding process.