HRM OPTIMIZATION FOR ECHOBIKE

Abstract

The purpose of this thesis was to help a Chinese manufacturing factory Echobike to in crease its current productivity and offer guidance for its future expansion. Through the study of Chinese HRM in SMEs, it provided a general overview of advantages and dif ficulties of external economy condition and could be seen as the preparation for Echobike to implement a HRM system. On the other hand, the results of the qualitative research interview with its employees revealed the shortness of Echobike from its employees' point of view.

Based on the collecting information from the study and research, HR strategic sugges tions and an 11-step recruitment process guide are introduced to Echobike. HR strategic suggestions are formed according to a theoretical model named Two Factor Theory by Herzberg. These suggestions allow Echobike to start HRM with a totally new and posit ive attitude – respecting employees in order to reach employees' expectations and in crease both employee satisfaction and productivity. On the other hand, the 11-step re cruitment process works as a guide or template for Echobike. It will increase the effi ciency and effectiveness of recruitment and engage to a better HRM and lower employee turnover.