Hämeenlinnan Lentopallokerho Spectators’ Motivational Factors To Attend Sports Events
Boricheva, Anna (2022)
Boricheva, Anna
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202205047077
https://urn.fi/URN:NBN:fi:amk-202205047077
Tiivistelmä
This thesis aimed to find out what motivates fans in Hämeenlinna to attend Hämeenlinnan Lentopallokerho volleyball sports events. Individuals from Finland, visitors to the games, and followers of the Hämeenlinnan Lentopallokerho Facebook page on social media were the subjects of the study.
The thesis makes use of both qualitative and quantitative research methods. To examine respondent attitudes and reveal motives and habits about the decision whether to attend volleyball matches, a qualitative study in the form of a questionnaire was chosen. The survey consisted of eight questions in all to gather basic demographic information, opinions on volleyball events, attitudes toward motivational factors, and ideas for improving the event experience.
The study uncovered what factors motivate fans to attend events nowadays, as well as what experiences are viewed as essential motivators. These findings can be utilized to improve volleyball event production and marketing. It's critical to keep researching the factors that motivate people to attend HLPK-organized sports events.
As a result of this study, the HLPK volleyball club will be awarded and will be able to change the conduct of a sports event, maintain the club's social networks, which will generate more profit, and this is a way to better serve athletes, fans, sponsors, partners, and other interested parties.
The thesis makes use of both qualitative and quantitative research methods. To examine respondent attitudes and reveal motives and habits about the decision whether to attend volleyball matches, a qualitative study in the form of a questionnaire was chosen. The survey consisted of eight questions in all to gather basic demographic information, opinions on volleyball events, attitudes toward motivational factors, and ideas for improving the event experience.
The study uncovered what factors motivate fans to attend events nowadays, as well as what experiences are viewed as essential motivators. These findings can be utilized to improve volleyball event production and marketing. It's critical to keep researching the factors that motivate people to attend HLPK-organized sports events.
As a result of this study, the HLPK volleyball club will be awarded and will be able to change the conduct of a sports event, maintain the club's social networks, which will generate more profit, and this is a way to better serve athletes, fans, sponsors, partners, and other interested parties.