Social Media Marketing for Building a Startup Media Company a Case Study.
Murray, Glenn William (2022)
2022
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https://urn.fi/URN:NBN:fi:amk-202205097901
https://urn.fi/URN:NBN:fi:amk-202205097901
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The aim of this thesis study is to determine if the tourism industry in the Southern Ostrobothnia region of Western Finland would benefit from local information or multimedia content that gives both visitors to the region and residents a source of information on local events and points of interest, with the aim of being able to attract more international visitors to the area.
The study also compares the regions of Finland that have EU tourism backing and the Southern Ostrobothnia region, to see what can be done to provide the region with a better platform from which to market and sell itself. This will be achieved by studying multimedia content from other successful tourism centres in Finland and building a social media-based marketing campaign to sell the area, based on SEO optimizations of video, audio and text-based sources at one website. This would be shared across many social media platforms, with analytical data gathered over a year of producing content to determine whether the campaign will be successful or not.
The growth in the number of consumers of this content over the past year or so has shown that both individuals and businesses alike find this type of media-based information library to be a good idea, with many giving feedback as to how useful it can be. Data over the same period shows an increase in viewer counts and platform interactions as this report reveals a continual growth of subscribers and number of views per publication of monthly content.
This implies that there is still room for growth in the future and, at least in this early stage, demonstrates that the campaign could continue to grow as the Nordic Explorer Productions team maintains monthly content uploads, to add to the growing volume of information it has produced.
The study also compares the regions of Finland that have EU tourism backing and the Southern Ostrobothnia region, to see what can be done to provide the region with a better platform from which to market and sell itself. This will be achieved by studying multimedia content from other successful tourism centres in Finland and building a social media-based marketing campaign to sell the area, based on SEO optimizations of video, audio and text-based sources at one website. This would be shared across many social media platforms, with analytical data gathered over a year of producing content to determine whether the campaign will be successful or not.
The growth in the number of consumers of this content over the past year or so has shown that both individuals and businesses alike find this type of media-based information library to be a good idea, with many giving feedback as to how useful it can be. Data over the same period shows an increase in viewer counts and platform interactions as this report reveals a continual growth of subscribers and number of views per publication of monthly content.
This implies that there is still room for growth in the future and, at least in this early stage, demonstrates that the campaign could continue to grow as the Nordic Explorer Productions team maintains monthly content uploads, to add to the growing volume of information it has produced.