ANALYSIS OF PUBLIC RELATIONS IN CASE STUDY OF FINNISH COMPANY IN FINNISH-CHINESE BUSINESS
Zhang, Kun (2014)
Satakunnan ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201405137547
https://urn.fi/URN:NBN:fi:amk-201405137547
Tiivistelmä
Public Relations (PR) is the way organizations, companies and individuals communicate with the public. PR specialists communicated with the target au diences through media with a purpose to create a positive image and a strong relationship with the audiences.
The purpose of this thesis is to study how important are Public relations in international business and how public relations did help to improve the case company’s business.
In some cases public relations could mean the difference between profitability and failure for a company. The thesis will illustrate the importance of public relations for case company to maintain ongoing, beneficial relationships, to systematically listen to and understand the concerns of publics. The case also demonstrated that a company could recover its footing and repair its reputation and relationships though Public Relations to achieve a successful business.
With the help of the people who worked as public relations, the Finnish case company – China Tekway Oy Ltd – did the business with China successfully and earned a good reputation in China. As the same time, they improved their company itself for future development.
The purpose of this thesis is to study how important are Public relations in international business and how public relations did help to improve the case company’s business.
In some cases public relations could mean the difference between profitability and failure for a company. The thesis will illustrate the importance of public relations for case company to maintain ongoing, beneficial relationships, to systematically listen to and understand the concerns of publics. The case also demonstrated that a company could recover its footing and repair its reputation and relationships though Public Relations to achieve a successful business.
With the help of the people who worked as public relations, the Finnish case company – China Tekway Oy Ltd – did the business with China successfully and earned a good reputation in China. As the same time, they improved their company itself for future development.