Creating engaging marketing in TikTok for football teams
Reunanen, Aarni (2022)
Reunanen, Aarni
2022
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202205139132
https://urn.fi/URN:NBN:fi:amk-202205139132
Tiivistelmä
This research-based thesis focuses on researching Tiktok marketing and more specifically, what makes football related Tiktok marketing engaging.
TikTok is a huge platform that has been gaining momentum during the last few years. The platform has not yet been studied in that much detail, so new research is still quite welcome from the topic.
The research was conducted by using a mixed-methods research. Five users of the application who follow football teams were interviewed in the process, as well as the professional Tiktok admin of the Finnish mens national team. From these findings the author created recommendations for football teams.
The findings provided interesting data about the behaviour-styles of both the Tiktok users and the admin inside the application and in content creation. The types of content football fans like to watch was found, and also tips for beginner-level Tiktok admins were found from the interview conducted with the professional admin.
Clear, definite instructions are provided for football teams at the end of this thesis, which were based on the data that was collected during the research. The tips can provide the Tiktok admins of professional football teams useful data which they can use in their marketing and content creation.
TikTok is a huge platform that has been gaining momentum during the last few years. The platform has not yet been studied in that much detail, so new research is still quite welcome from the topic.
The research was conducted by using a mixed-methods research. Five users of the application who follow football teams were interviewed in the process, as well as the professional Tiktok admin of the Finnish mens national team. From these findings the author created recommendations for football teams.
The findings provided interesting data about the behaviour-styles of both the Tiktok users and the admin inside the application and in content creation. The types of content football fans like to watch was found, and also tips for beginner-level Tiktok admins were found from the interview conducted with the professional admin.
Clear, definite instructions are provided for football teams at the end of this thesis, which were based on the data that was collected during the research. The tips can provide the Tiktok admins of professional football teams useful data which they can use in their marketing and content creation.