Digital Marketing Plan for Soni Paras Autovälitys
Kebede, Zelalem (2022)
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-202205169359
https://urn.fi/URN:NBN:fi:amk-202205169359
Tiivistelmä
This project based thesis study development of digital marketing plan for Soni Paras Autovälitys. The company has 3 employees for selling used cars. The main purpose of this thesis is to create a well-defined digital marketing plan which will benefit the commissioning company to increase sales, reach prospect customers, retain existing customers and increase brand awareness.
In this project-based thesis, main concept in relation to digital marketing has been introduced in the theoretical concept manner. This theoretical framework includes, social media marketing, search engine optimization and content marketing. In the project management stage, SWOT analysis were used in order to define internal and external market analysis. In addition, SOSTAC model was also applied to determine the marketing model. Based on these, digital marketing plan and guidelines were written with possible suggestion.
This thesis took place in Espoo, Finland and took 5,5 months. The completed digital marketing plan was presented to the commissioning company.
In this project-based thesis, main concept in relation to digital marketing has been introduced in the theoretical concept manner. This theoretical framework includes, social media marketing, search engine optimization and content marketing. In the project management stage, SWOT analysis were used in order to define internal and external market analysis. In addition, SOSTAC model was also applied to determine the marketing model. Based on these, digital marketing plan and guidelines were written with possible suggestion.
This thesis took place in Espoo, Finland and took 5,5 months. The completed digital marketing plan was presented to the commissioning company.