The importance of networking and creating social capital
Dombovari, Henrik (2022)
Dombovari, Henrik
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022051810032
https://urn.fi/URN:NBN:fi:amk-2022051810032
Tiivistelmä
As new social media tools emerge, creating networks and social capital for entrepreneurs
and startups becomes increasingly accessible. There is no doubt that good social
connections are critical in business. The study aimed to answer how influential social,
professional, and individual networks are regarding the startups' success in their
internationalization process. The goal was to describe in detail the aspects of business
networking and provide insights into factors that affect the success of networking.
Social capital, networking, and cultural differences, startups, scaleups, and their actions were discussed in the theoretical framework of the thesis. It described differences between different cultures, essential for the commissioning company, offline-online activities, and actions that founders commonly do.
For the empirical part of the research, a multi-method approach was implemented. First,
qualitative interviews were conducted with experts to provide context and depth to the study. In addition, a survey was distributed amongst founders, entrepreneurs, and entrepreneurial communities in Finland.
Based on the research, it is crucial to develop a long-term, goal-oriented strategy towards
networking, find the right networking setting, and have a good faith approach when meeting new connections.
and startups becomes increasingly accessible. There is no doubt that good social
connections are critical in business. The study aimed to answer how influential social,
professional, and individual networks are regarding the startups' success in their
internationalization process. The goal was to describe in detail the aspects of business
networking and provide insights into factors that affect the success of networking.
Social capital, networking, and cultural differences, startups, scaleups, and their actions were discussed in the theoretical framework of the thesis. It described differences between different cultures, essential for the commissioning company, offline-online activities, and actions that founders commonly do.
For the empirical part of the research, a multi-method approach was implemented. First,
qualitative interviews were conducted with experts to provide context and depth to the study. In addition, a survey was distributed amongst founders, entrepreneurs, and entrepreneurial communities in Finland.
Based on the research, it is crucial to develop a long-term, goal-oriented strategy towards
networking, find the right networking setting, and have a good faith approach when meeting new connections.