The application of online marketing strategies to improve customer engagement : Case Biti’s Company
Ton, Huyen (2022)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022052010815
https://urn.fi/URN:NBN:fi:amk-2022052010815
Tiivistelmä
The aim of the thesis was to provide the general theories of marketing strategies in the enterprise and review the online marketing strategy at Biti's to identify the factors influencing Biti's customer engagement and suggest suitable solutions to enhance the productivity of Biti's online marketing strategies. In this study, I employed a qualitative research method. Based on this, I have a deep understanding of Bitis's online marketing situation currently and propose solutions to improve Bitis' marketing strategy.
The thesis is divided into three parts, the first part provides information about the thesis's background and history. In the second part, the theoretical framework provides the reader with a more comprehensive overview of how online marketing is perceived and adopted and the importance of customer engagement and interaction.
The theoretical framework assisted me in conducting qualitative interviews with four different representatives of the company. I would need to better understand the company's marketing tools and, finally, implement an appropriate strategy.
The thesis is divided into three parts, the first part provides information about the thesis's background and history. In the second part, the theoretical framework provides the reader with a more comprehensive overview of how online marketing is perceived and adopted and the importance of customer engagement and interaction.
The theoretical framework assisted me in conducting qualitative interviews with four different representatives of the company. I would need to better understand the company's marketing tools and, finally, implement an appropriate strategy.