Small booklet: How to integrate ‘FOMO’ in the social media marketing strategy of hotels
Tiedink, Juliet (2022)
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022052411439
https://urn.fi/URN:NBN:fi:amk-2022052411439
Tiivistelmä
This is a product-based thesis written for the marketing department of hotels. The main aim of this thesis is to provide hotels with information about FOMO marketing, and how to inte-grate this into their social media marketing strategy. To accomplish this thesis, the re-searcher needed 4 months (01/2022-04/2022) in which articles, and research was done, and the final product was created.
The final product is a small booklet that hotel marketers could use if they are interested in getting more information about integrating FOMO in their social media marketing strategy. The final product will be distributed to hotels.
In the theoretical part of this thesis, the author concentrates on researching the phenome-non FOMO, the past and future of FOMO, and the psychology behind it. Also, the author researches how/if FOMO is related to social media and social media marketing.
In the empirical part of this thesis, both quantitative and qualitative research is done to find out whether FOMO marketing is known among hotel marketers or not.
Finally, a conclusion will be drawn, and feedback will be processed. In the learning outcome part, the author reviews her professional development and the critics and highlights towards the final product and the thesis writing process. Also, future development ideas will be given.
The final product is a small booklet that hotel marketers could use if they are interested in getting more information about integrating FOMO in their social media marketing strategy. The final product will be distributed to hotels.
In the theoretical part of this thesis, the author concentrates on researching the phenome-non FOMO, the past and future of FOMO, and the psychology behind it. Also, the author researches how/if FOMO is related to social media and social media marketing.
In the empirical part of this thesis, both quantitative and qualitative research is done to find out whether FOMO marketing is known among hotel marketers or not.
Finally, a conclusion will be drawn, and feedback will be processed. In the learning outcome part, the author reviews her professional development and the critics and highlights towards the final product and the thesis writing process. Also, future development ideas will be given.