Accounting tool supporting decision making for commissioning company
Tesse, Francesco (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022052612211
https://urn.fi/URN:NBN:fi:amk-2022052612211
Tiivistelmä
Start-ups very often face numerous challenges during the first years of operations, management and founders are busy dealing with shaping their creature, and they might lack time to deal with accounting issues. This thesis aims to provide support for decision making through a managerial accounting tool built and developed by the author to satisfy commissioning company’s needs. Furthermore, market trend analysis research is conducted to establish reasons and risks related to commissioning company’s market entries.
The commissioning company is a young start-up operating in the alcoholic beverages market, which has expressed the wish to remain unnamed throughout this thesis.
This thesis theoretical framework studies literature related to financial and managerial accounting, using knowledge reached through desktop research performed by the author, at the beginning of this project. A desktop research is carried also to establish what are the current trends in alcoholic beverages industry and to highlight risks and opportunities of market entries decisions.
The tool is built and implemented using MS Excel. It helps the management with financial statement analysis, sales analysis, sales forecast and BEP analysis. The tool is built so that is easy to use and its processes are easy to replicate for future purposes. The basis of the tool is internal data provided by the commissioning company upon non disclosure agreement signed with the author.
The market trend analysis focuses its attention on alcoholic beverages market in Finland, Denmark and Hong Kong. The research outcome is included in chapter four of this thesis, while the case company has been provided with a PowerPoint presentation summarizing and visualizing research’s facts.
After project implementation, the outcome was evaluated and ideas for further development have been suggested.
Overall, the tool was found effective and easy to use, while the market trend analysis research proved its usefulness highlighting risks and reasons behind commissioning company’s market entry decisions.
The commissioning company is a young start-up operating in the alcoholic beverages market, which has expressed the wish to remain unnamed throughout this thesis.
This thesis theoretical framework studies literature related to financial and managerial accounting, using knowledge reached through desktop research performed by the author, at the beginning of this project. A desktop research is carried also to establish what are the current trends in alcoholic beverages industry and to highlight risks and opportunities of market entries decisions.
The tool is built and implemented using MS Excel. It helps the management with financial statement analysis, sales analysis, sales forecast and BEP analysis. The tool is built so that is easy to use and its processes are easy to replicate for future purposes. The basis of the tool is internal data provided by the commissioning company upon non disclosure agreement signed with the author.
The market trend analysis focuses its attention on alcoholic beverages market in Finland, Denmark and Hong Kong. The research outcome is included in chapter four of this thesis, while the case company has been provided with a PowerPoint presentation summarizing and visualizing research’s facts.
After project implementation, the outcome was evaluated and ideas for further development have been suggested.
Overall, the tool was found effective and easy to use, while the market trend analysis research proved its usefulness highlighting risks and reasons behind commissioning company’s market entry decisions.