Surveying university students for effective environmental communication on campus: a case study in South-Eastern Finland University of Applied Sciences
Saharinen, Narisah (2022)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022052712375
https://urn.fi/URN:NBN:fi:amk-2022052712375
Tiivistelmä
The aim of this thesis was to investigate what communication method would be most effective for higher education institutions to use in informing their students of environmental information and encouraging pro-environmental behaviours on campus in order to improve campus’s environmental sustainability. The thesis emphasized the importance of understanding the target audience when designing an effective communication project and adjusting to use communication methods which appeal to each respective target audience.
A survey was used to investigate in this thesis to better understand the target audience of the environmental communication and to investigate their preferred communication method for tailoring future environmental communication projects. Students of higher education institutions were the target audience to be studied in this thesis and students of South-Eastern Finland University of Applied Sciences (Xamk) were used as the sample for the survey.
142 students responded to the survey and data was gathered on respondents’ general personal information, environmental attitude, and preferences for environmental communication method. The results particularly provided insights on the relationship between levels of interest in environmental issues and a variety of factors influencing the performance of pro-environmental behaviours. However, further research is still needed in verifying the effectiveness of tailoring an environmental communication based on the results of this thesis.
A survey was used to investigate in this thesis to better understand the target audience of the environmental communication and to investigate their preferred communication method for tailoring future environmental communication projects. Students of higher education institutions were the target audience to be studied in this thesis and students of South-Eastern Finland University of Applied Sciences (Xamk) were used as the sample for the survey.
142 students responded to the survey and data was gathered on respondents’ general personal information, environmental attitude, and preferences for environmental communication method. The results particularly provided insights on the relationship between levels of interest in environmental issues and a variety of factors influencing the performance of pro-environmental behaviours. However, further research is still needed in verifying the effectiveness of tailoring an environmental communication based on the results of this thesis.