The use of data from local weather stations as a marketing tool for plant protection products : case company Syngenta
Markkula, Riina (2022)
Markkula, Riina
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022053013016
https://urn.fi/URN:NBN:fi:amk-2022053013016
Tiivistelmä
This thesis was conducted to study how data obtained from local weather stations can be used as a marketing tool for Syngenta, a company that produces plant protection products. I have used market research and consultation from the company to gain an understanding of the current market situation in Finland and the business development potential in it.
The main focus of this theses is on the improvement of customer experience, in order to keep and gain customers. Sustainability of the innovation and stakeholder relations are studied to identify the improvement potential of company´s general image. In the implementation portion of this thesis, I have created the outlines of an application, as well as a social media marketing plan. At the time of writing my thesis the development of the application and its marketing are in early stages.
Improving the use of local weather stations and making the data obtained from them easily accessible for farmers, answers a direct need in the market, for more specific and reliable instructions for the use of plant protection products. And so in this thesis I have gathered the varying ways it can be taken advantage of in marketing.
The main focus of this theses is on the improvement of customer experience, in order to keep and gain customers. Sustainability of the innovation and stakeholder relations are studied to identify the improvement potential of company´s general image. In the implementation portion of this thesis, I have created the outlines of an application, as well as a social media marketing plan. At the time of writing my thesis the development of the application and its marketing are in early stages.
Improving the use of local weather stations and making the data obtained from them easily accessible for farmers, answers a direct need in the market, for more specific and reliable instructions for the use of plant protection products. And so in this thesis I have gathered the varying ways it can be taken advantage of in marketing.