The Shift in the Marketing of Restaurant Businesses due to the COVID-19 pandemic
Craescu, Alexandru (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022060114115
https://urn.fi/URN:NBN:fi:amk-2022060114115
Tiivistelmä
This research based thesis focuses on the effects that the COVID-19 pandemic has had on
the hospitality and restaurant business and how the restrictions and limitations caused by it
have influenced a change in the marketing and operational strategies of businesses.
COVID has been a large part of our lives for more than two years and it has brought along
with it many social challenges in the form of isolation, sanitary restrictions and closing of
businesses.
The research was conducted mostly through literary review, with a segment of the
research being conducted as a mixed-method research. As part of the process a small
survey was ran by the researcher and four representatives from companies in the
hospitality industry have aided the research from a counseling position.
The findings provided within this paper show how the social aspects and limitations of the
COVID-19 pandemic have influenced the behavioral patterns of customers for businesses
within the industry, with the public demanding more touchless solutions within the industry.
Insights are provided at the end of this thesis in regards to possible solutions and avenues
that businesses and the restaurants within the hospitality industry have the chance to
implement or research for the growth of their activities.
the hospitality and restaurant business and how the restrictions and limitations caused by it
have influenced a change in the marketing and operational strategies of businesses.
COVID has been a large part of our lives for more than two years and it has brought along
with it many social challenges in the form of isolation, sanitary restrictions and closing of
businesses.
The research was conducted mostly through literary review, with a segment of the
research being conducted as a mixed-method research. As part of the process a small
survey was ran by the researcher and four representatives from companies in the
hospitality industry have aided the research from a counseling position.
The findings provided within this paper show how the social aspects and limitations of the
COVID-19 pandemic have influenced the behavioral patterns of customers for businesses
within the industry, with the public demanding more touchless solutions within the industry.
Insights are provided at the end of this thesis in regards to possible solutions and avenues
that businesses and the restaurants within the hospitality industry have the chance to
implement or research for the growth of their activities.