Role of personal training services in peoples' health habits after COVID-19
Podkolin, Edgar; Varjoranta, Ville-Valtteri (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022060114145
https://urn.fi/URN:NBN:fi:amk-2022060114145
Tiivistelmä
This thesis focuses on changes in exercise and dietary habits pre-COVID-19 as well as during COVID-19. Individuals are more aware of the importance of their own health but still are not able to achieve the needed changes and goals. The objective of the thesis is to understand the changed behaviour and needs of people towards personal training services. The purpose was to study individuals changed exercise and dietary habits and understand why they have changed, so the researchers can provide recommendations for the commissionaire.
The commissioner of this thesis is a company providing fitness services in Finland. Their main objective is to provide individuals with tailored solutions that will create an environment that allows the individual to make a change for healthier exercise and eating habits as well as bring new and relevant services to the market.
The research findings showed that the main two factors that affect the motivation and ability to sustain healthy habits consist of external motivation usually provided by a personal trainer, as well as individuals’ internal motivation towards a healthier lifestyle change.
The recommendation regarding how personal training services can be used as a tool post-COVID-19 to enhance an individual’s exercise and dietary habits consists of more personalized programs and services as well as improvement in communication between the client and service provider. The data suggest including two distinct price ranges for the service catalogue. Suggested channels to reach the target audience based on the research are gyms and Instagram.
The commissioner of this thesis is a company providing fitness services in Finland. Their main objective is to provide individuals with tailored solutions that will create an environment that allows the individual to make a change for healthier exercise and eating habits as well as bring new and relevant services to the market.
The research findings showed that the main two factors that affect the motivation and ability to sustain healthy habits consist of external motivation usually provided by a personal trainer, as well as individuals’ internal motivation towards a healthier lifestyle change.
The recommendation regarding how personal training services can be used as a tool post-COVID-19 to enhance an individual’s exercise and dietary habits consists of more personalized programs and services as well as improvement in communication between the client and service provider. The data suggest including two distinct price ranges for the service catalogue. Suggested channels to reach the target audience based on the research are gyms and Instagram.