Circular economy themed event: ReMall pop-up
Vuorinen, Nea (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022060214555
https://urn.fi/URN:NBN:fi:amk-2022060214555
Tiivistelmä
The objective of this report was to follow the excecution of ReMall pop-up event and to create an event that follows the circular economy principles in every possible aspect of event management.
Theoretical framework discusses briefly the clothes lifecycles and how their life can continue with circular economy valued decicions as well how exhibition stand works as a marketing tool. Theoretical framework is based on literature of event management and event marketing.
The project was conducted by arranging an event called ReMall pop-up at Mall of Tripla, Helsinki on 27 October 2021. PasilaHUB team pre-planned the event and practical arrangements were done by Haaga-Helia University of Applied Sciences Porvoo’s POMO20k students, arranging the event was part of their studies in Event management-course. Local companies participated as exhibitioners and were part of the activities arranged during the event.
Feedback surveys results indicated that the circular economy theme was interesting to the customer. Unfortunatelly the marketing of the event was not successful and many potential customers did not find the event. Experiences from the event indicate that communication within the team and towards customers is the key for successful event.
In conclusion arranging an event is teamwork and each persons effort counts. Good communication means better chances of excecuting a successful and customer oriented event. Circular economys principles are growing intresest withing the customers. Themed event offered an opportunity to educate customers to make environmentally better choices when clothing items are coming into end of their lifecycle.
Theoretical framework discusses briefly the clothes lifecycles and how their life can continue with circular economy valued decicions as well how exhibition stand works as a marketing tool. Theoretical framework is based on literature of event management and event marketing.
The project was conducted by arranging an event called ReMall pop-up at Mall of Tripla, Helsinki on 27 October 2021. PasilaHUB team pre-planned the event and practical arrangements were done by Haaga-Helia University of Applied Sciences Porvoo’s POMO20k students, arranging the event was part of their studies in Event management-course. Local companies participated as exhibitioners and were part of the activities arranged during the event.
Feedback surveys results indicated that the circular economy theme was interesting to the customer. Unfortunatelly the marketing of the event was not successful and many potential customers did not find the event. Experiences from the event indicate that communication within the team and towards customers is the key for successful event.
In conclusion arranging an event is teamwork and each persons effort counts. Good communication means better chances of excecuting a successful and customer oriented event. Circular economys principles are growing intresest withing the customers. Themed event offered an opportunity to educate customers to make environmentally better choices when clothing items are coming into end of their lifecycle.