Competitor Analysis of the Wearable Fitness Technology Within the Personal Trainer Profession in The United States. Case Company X
Tiia, Virtanen (2022)
2022
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022060214714
https://urn.fi/URN:NBN:fi:amk-2022060214714
Tiivistelmä
This research-based bachelor’s thesis aims to gain a competitive intelligence of the United
States market that may be used further to support the commissioning company’s strategic
planning and alignment.
The research started with an online meeting with the commissioning company’s
representative. The purpose of the meeting was to identify the company's needs and
receive business material and research conducted earlier by the commissioning company.
Relevant theories on background, competitor identification, assessment, and
benchmarking were conducted. It was followed up by a survey to gain customer feedback
identified from the personal trainer professionals in the United States.
This thesis was conducted mixed research, using quantitative and qualitative research
methods. The data gathered from qualitative and quantitative research was analyzed using
SWOT analysis, competitive benchmarking, and a survey questionnaire.
The theoretical section explains the industry, analytical frameworks, and knowledge
needed to conduct a successful competitor and analysis. The second part of the research
identified customer perceived value by the personal trainer professions through a survey.
States market that may be used further to support the commissioning company’s strategic
planning and alignment.
The research started with an online meeting with the commissioning company’s
representative. The purpose of the meeting was to identify the company's needs and
receive business material and research conducted earlier by the commissioning company.
Relevant theories on background, competitor identification, assessment, and
benchmarking were conducted. It was followed up by a survey to gain customer feedback
identified from the personal trainer professionals in the United States.
This thesis was conducted mixed research, using quantitative and qualitative research
methods. The data gathered from qualitative and quantitative research was analyzed using
SWOT analysis, competitive benchmarking, and a survey questionnaire.
The theoretical section explains the industry, analytical frameworks, and knowledge
needed to conduct a successful competitor and analysis. The second part of the research
identified customer perceived value by the personal trainer professions through a survey.