Internationalization on a Business Network App from Mexico to Spain
Jaquith, Amaya (2022)
Lataukset:
2022
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022060214927
https://urn.fi/URN:NBN:fi:amk-2022060214927
Tiivistelmä
Digital apps are revolutionizing globalization, it is incredible how apps are adapted to the different cultures and needs of it. Small businesses are starting to develop needed ideas and the consideration of them being globalized is in the future. Numid app is a Mexican Start-Up with an internationalization future of the app in Spain.
This thesis is explained the overall aspect of Numid App and WeWork app as similar apps for consultancy. Therefore, Numid as the commissioned company is on researching a strategy for the application in Spain. This was carried out with qualitative research, marketing people who use spaces as coworking was interviewed.
Furthermore, models of coworking and theoretical frameworks were explained for a more understanding of the thesis. As well as a deeper analysis of the place of application with a PESTEL analysis. As well, SWOT and Buyer persona are analyzed.
The strategy presents pre-launch steps that are suggested to be executed before launching in another country (this strategy can be adapted to any other app). The Numid application already has some of these steps in place, these generate a head start for the Barcelona application. However, the digital strategies that were considered for the internationalization of the application require an investment when having digital marketing executed. It is suggested as the principal factor for the strategy to be developed for the follow-up with clients.
This thesis is explained the overall aspect of Numid App and WeWork app as similar apps for consultancy. Therefore, Numid as the commissioned company is on researching a strategy for the application in Spain. This was carried out with qualitative research, marketing people who use spaces as coworking was interviewed.
Furthermore, models of coworking and theoretical frameworks were explained for a more understanding of the thesis. As well as a deeper analysis of the place of application with a PESTEL analysis. As well, SWOT and Buyer persona are analyzed.
The strategy presents pre-launch steps that are suggested to be executed before launching in another country (this strategy can be adapted to any other app). The Numid application already has some of these steps in place, these generate a head start for the Barcelona application. However, the digital strategies that were considered for the internationalization of the application require an investment when having digital marketing executed. It is suggested as the principal factor for the strategy to be developed for the follow-up with clients.