Artificial Intelligence in Filmmaking Process: future scenarios

Abstract

The filmmaking industry is awakening to the fact that immanent changes are approaching by dint of Artificial Intelligence (AI) integration. Attitudes vary from excited aspirations and proclamations of revolution in the movie production to desperate resistance and warnings about the end of movie as an art. The audience has already had a chance to encounter prominent AI-composed videos, and it becomes obvious that further AI incorporation into filmmaking is inevitable. The intention of the study was to comprehensively review present application of AI in filmmaking process and to investigate possible ways of their integration and causal impacts in the future. To reach defined objectives, the study relied on qualitative reasoning and utilized simultaneous multi- method – Future Scenarios method and Multiple Perspectives method, which complemented each other in order to get more structured outcomes. Primary data was collected through five semi-structured interviews with film industry professionals. Based on combination of literature review and interview results, phenomena trends were identified and extrapolated into the future. The research implementation resulted in formulation of three future scenarios as the potential ways for filmmaking and AI integration in the timeframe of ten years, and possible challenges and benefits that will follow the process. During the study, the importance of few factors influencing integration process was revealed: the AI technology readiness, its correspondence with the requirements of film industry, and readiness of industry professionals to adopt new technologies. Being in continuously changing environments of highly technological areas, those factors are the subject for further observation and consideration.