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How to prepare business negotiations with Spanish business partners: from Finnish perspective

Alfonso Puumalainen, Alejandro (2022)

 
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Alfonso Puumalainen, Alejandro
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022060615740
Tiivistelmä
The objective of the thesis was to figure out how to prepare the business negotiations with Spanish partners. The aim was to analyze the differences and similarities of negotiation styles of Finns and Spaniards and establish the way to approach for these negotiations.
The result was the expected, the culture was playing a huge role in the thesis and research, the differences culturally affected the behavior, customs, and many other aspects in daily life of both countries, especially concerning the business environment. Personal approach was one of the biggest differences between Finns and Spaniards, the Finns are comfortable with online methods while Spanish deal better in person, time management was the other remarkable difference where Finns follow it strictly and Spaniards are flexible with their schedule. Along their similarities is the establishment of a strong relationship based on trust and reliability.
At the end, the countries were different between them, their processes and working methods are different, they were the opposite in almost everything. But somehow the feeling is that even though Finland and Spain were different, they find the way to understand among themselves and match as perfect business partners where the opposites attract each other.
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