Facebook and Google Advertising Recommendations Case Poils et Plumes Grez-Doiceau
De Decker, Hendrik (2022)
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022060816910
https://urn.fi/URN:NBN:fi:amk-2022060816910
Tiivistelmä
The objective of this thesis was to develop Facebook and Google advertising recommendations for the case company called Poils et Plumes Grez-Doiceau, with additional recommendations for the Poils et Plumes chain (group).
The desired output of this project was to provide advertising recommendations that would lay the foundations for the way the company would conduct its future digital advertising campaigns. The goal of these campaigns being the acquisition of new customers and having them come back in the physical point of sale.
Both qualitative and quantitative Information about the case company and its franchiser’s current digital advertising was collected during in-person meetings and compared to their main competitor’s current advertisings.
Additionally, qualitative information about best practices in Google and Facebook advertising pertinent for the case company’s use was collected and used to deliver the demanded output.
The result of this thesis was a description of recommended improvements and practices to improve the case company’s digital advertising on Google and Facebook, with as focus to increase its visibility, acquire new customers, and retain them.
The conclusion of this thesis was that while the case company’s previous efforts were heading in the right direction, there is still a lot of room for improvements, mostly because of the rarity of digital advertisings, but also in the content used for this purpose. On the other hand, although the case company’s franchiser puts out digital advertisings more frequently, the possible improvements rely more on the targeting, content and set up used for these campaigns.
The desired output of this project was to provide advertising recommendations that would lay the foundations for the way the company would conduct its future digital advertising campaigns. The goal of these campaigns being the acquisition of new customers and having them come back in the physical point of sale.
Both qualitative and quantitative Information about the case company and its franchiser’s current digital advertising was collected during in-person meetings and compared to their main competitor’s current advertisings.
Additionally, qualitative information about best practices in Google and Facebook advertising pertinent for the case company’s use was collected and used to deliver the demanded output.
The result of this thesis was a description of recommended improvements and practices to improve the case company’s digital advertising on Google and Facebook, with as focus to increase its visibility, acquire new customers, and retain them.
The conclusion of this thesis was that while the case company’s previous efforts were heading in the right direction, there is still a lot of room for improvements, mostly because of the rarity of digital advertisings, but also in the content used for this purpose. On the other hand, although the case company’s franchiser puts out digital advertisings more frequently, the possible improvements rely more on the targeting, content and set up used for these campaigns.