User-centered design of a personal finance online learning platform : understanding the needs and expectations of Vietnamese youth for financial education
Nguyen, Nam-Anh (2022)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022060917124
https://urn.fi/URN:NBN:fi:amk-2022060917124
Tiivistelmä
The objective of the thesis was to understand deeply the needs and expectations of Vietnamese youth for a personal finance education platform and from there, develop a product concept that best serves these requirements. To achieve this, the user-centered design process was applied comprehensively, consistently placing the target users at the heart of the whole process.
Through secondary research, the author has identified that there is a very strong yet unmet need for financial education for Vietnamese. After that, the context of use for this online learning platform was specified, including who will be using this, for what purpose, and under what conditions. Next, through quantitative research via an online survey, specific needs and requirements that users have for this type of product were identified and analysed. These insights were then transferred into the product concept, consisting of key dimensions in an MOOC platform: interactive learning environment, learners’ background and motivations, and technology infrastructure. These dimensions also included the learning contents, features, and characteristics of the product concept. After that, qualitative research was applied to validate the product concept with target users, collecting their points of view and suggestions for improvement. As a result, some features were strongly validated, while others were replaced or eliminated, and some new directions were opened. Throughout the whole process, academic books, published articles, and reliable online resources were used to collect theories and information.
In general, the findings from this thesis suggest that Vietnamese youth are strongly interested in strengthening their skills and knowledge in personal finance management, and thus in need of a product to achieve that comprehensively. A very diverse set of insights and requirements from users were discovered throughout the two research. The resulting product was a comprehensive solution that addressed all of the insights and requirements found.
The product concept developed from this thesis serves as a first product draft for a start-up called FinDemy. Recommendations were also made on how the start-up can develop the product idea further. Overall, there is good confidence that a such product will achieve good market acceptance by the Vietnamese youth, thus bringing success to the start-up.
Through secondary research, the author has identified that there is a very strong yet unmet need for financial education for Vietnamese. After that, the context of use for this online learning platform was specified, including who will be using this, for what purpose, and under what conditions. Next, through quantitative research via an online survey, specific needs and requirements that users have for this type of product were identified and analysed. These insights were then transferred into the product concept, consisting of key dimensions in an MOOC platform: interactive learning environment, learners’ background and motivations, and technology infrastructure. These dimensions also included the learning contents, features, and characteristics of the product concept. After that, qualitative research was applied to validate the product concept with target users, collecting their points of view and suggestions for improvement. As a result, some features were strongly validated, while others were replaced or eliminated, and some new directions were opened. Throughout the whole process, academic books, published articles, and reliable online resources were used to collect theories and information.
In general, the findings from this thesis suggest that Vietnamese youth are strongly interested in strengthening their skills and knowledge in personal finance management, and thus in need of a product to achieve that comprehensively. A very diverse set of insights and requirements from users were discovered throughout the two research. The resulting product was a comprehensive solution that addressed all of the insights and requirements found.
The product concept developed from this thesis serves as a first product draft for a start-up called FinDemy. Recommendations were also made on how the start-up can develop the product idea further. Overall, there is good confidence that a such product will achieve good market acceptance by the Vietnamese youth, thus bringing success to the start-up.