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Benefits of technology in online clothes shopping

Al Kaleedy, Haider (2022)

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Al Kaleedy, Haider
2022
All rights reserved. This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022061017384
Tiivistelmä
For a long while have clothing stores suffered from customers returning clothes. In a brick and mortar store most of the time it is easy to make sure the clothing is the right fit and the reasons for returning an item are usually a change of mind or a mistake in picking a size for a third party, but as online shopping is becoming more and more popular for its convenience, the downside for businesses is that a surprisingly large percentage of bought clothes online are returned because the cloth turned out to be not a good fit in real life, which results in massive losses for the business.

A modern problem most of the time requires a modern solution and this is no different. Technology has been constantly used to improve business models and increase profit. The concept of e-commerce would not be a possibility without web development, but it is in no way perfect yet and in technology, there is always room for improvement.

In this project, the aim was to reduce item returns, therefore, reducing the amount of profit being eaten away by returns as well as reducing clothes disposal. The plan was to create a complex web application to give consumers a better understanding of how suitable the item is for them. A successful implementation of this project would benefit both the consumers, and the businesses.

Web development and web applications in general have worked wonders during the 21st century. This project was implemented using the MERN-stack, which stands for MongoDB, Express, React & Node, which are all JavaScript frameworks and/or libraries. Part of the implementation also involved using artificial intelligence technology.

Artificial Intelligence, commonly shortened to AI, is an algorithm or machine that can do smarter functionalities compared to regular algorithms. In AI, the goal is often to imitate human intelligence and integrate it into an application. Due to the signed NDA, the author is not able to go into detail about the functionality of the application and AI technology that has a significant role in the implementation of the application.

At the time of writing, the implementation of the project is not yet complete and not accessible to the general public.
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