Business Plan for Loukoumades Food Truck
Yosef, Taher Hisham (2022)
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2022061417917
https://urn.fi/URN:NBN:fi:amk-2022061417917
Tiivistelmä
This paper is a product-oriented thesis for the International Sales and Marketing Bachelors Degree Programme. The goal is to create a succesfull business plan for a food-truck / trailer that sells greek desserts and sweets. The truck’s area of operation is the so called capital city district of Finland.
This paper will use the terms “food-truck” and “trailer” interchangeably as it is not decided yet which the business will operate out of and both are very similar.
The report will start with a theoretical section, where previous research and literature concerning succesfull business planning will be analyzed. Key aspects of a successful business plan will be defined in the theoretical section.
The theoretical part aims to answer the questions such as: What is a business plan? What purpose does it have? What should it include to be beneficial to the entrepreneur?
The literature and theoretical section will then be used to assist in creating a personalised business plan that is specifically catered to the needs the Greek sweets food-truck. The business plan will act as a framework for creating the final product aka. the food-truck.
The amount of research found on the topic online is immense, and there is no shortage of literature based on business plans. The vast amount of literature available means that results had to be narrowed down quite a bit, to find theories that are relevant the food-truck, as most of the literature available online is focused on large corporations and businesses rather than small start-ups and such.
As a result of limited time, some aspects of the business plan are still vague or missing completely, but this report acts as a good foundation for future planning and ultimately will benefit the final release of the product aka. food-truck and is overall beneficial for the entrepreneur.
Due to restrictions such as current employment, obligation to serve in the military and changes in family dynamics, the entrepreneur will most probably not be able to follow through with this business plan in the recent future. But the plan is under serious thought and the entrepreneur will most likely be able to follow through with it around 2023-2024
This paper will use the terms “food-truck” and “trailer” interchangeably as it is not decided yet which the business will operate out of and both are very similar.
The report will start with a theoretical section, where previous research and literature concerning succesfull business planning will be analyzed. Key aspects of a successful business plan will be defined in the theoretical section.
The theoretical part aims to answer the questions such as: What is a business plan? What purpose does it have? What should it include to be beneficial to the entrepreneur?
The literature and theoretical section will then be used to assist in creating a personalised business plan that is specifically catered to the needs the Greek sweets food-truck. The business plan will act as a framework for creating the final product aka. the food-truck.
The amount of research found on the topic online is immense, and there is no shortage of literature based on business plans. The vast amount of literature available means that results had to be narrowed down quite a bit, to find theories that are relevant the food-truck, as most of the literature available online is focused on large corporations and businesses rather than small start-ups and such.
As a result of limited time, some aspects of the business plan are still vague or missing completely, but this report acts as a good foundation for future planning and ultimately will benefit the final release of the product aka. food-truck and is overall beneficial for the entrepreneur.
Due to restrictions such as current employment, obligation to serve in the military and changes in family dynamics, the entrepreneur will most probably not be able to follow through with this business plan in the recent future. But the plan is under serious thought and the entrepreneur will most likely be able to follow through with it around 2023-2024