International Project Management : How to Establish a Successful fi=Ylempi AMK-opinnäytetyö|sv=Högre YH-examensarbete|en=Master's thesis| Programme
Da Conceicao, Claudia (2014)
Tampereen ammattikorkeakoulu
2014
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Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201405198540
https://urn.fi/URN:NBN:fi:amk-201405198540
Tiivistelmä
This thesis was commissioned by Tampere University of Applied Sciences for the establishment and design of their newly approved Master’s degree programme in International Project Management. The main objective was to create a successful and internationally recognisable programme. The purpose of this thesis was to provide background information on the function and regulations of higher education in Finland, conduct secondary research in order to identify comparable programmes and their content and primary research in the form of a survey to identify target applicants, and lastly make use of social media marketing.
The secondary research conducted through benchmarking provided information regarding the topics covered by high-ranking programmes in tertiary education institutions globally. This information was used as a basis for the current curriculum on the year of implementation. The primary research conducted through a survey, which was sent to the Business Administration alumni members of Tampere University of Applied Sciences, served the purpose of marketing and provided a clearer identification of the target applicants, their current situations, and areas of interest.
The social media marketing efforts were minimal and efficient. A blog page was created, which received a lot of traffic and questions regarding the programme, and Facebook and LinkedIn updates were posted by the Head of the programme who has a well established social media community.
The outcome of the research conducted and the social media efforts was a record-breaking amount of applications received. The Master’s degree programme in International Project Management received more applications than any other Master’s degree programme has ever received at Tampere University of Applied Sciences. The applications were filtered through and the final selections were made in May 2014. The programme commences in August 2014.
The secondary research conducted through benchmarking provided information regarding the topics covered by high-ranking programmes in tertiary education institutions globally. This information was used as a basis for the current curriculum on the year of implementation. The primary research conducted through a survey, which was sent to the Business Administration alumni members of Tampere University of Applied Sciences, served the purpose of marketing and provided a clearer identification of the target applicants, their current situations, and areas of interest.
The social media marketing efforts were minimal and efficient. A blog page was created, which received a lot of traffic and questions regarding the programme, and Facebook and LinkedIn updates were posted by the Head of the programme who has a well established social media community.
The outcome of the research conducted and the social media efforts was a record-breaking amount of applications received. The Master’s degree programme in International Project Management received more applications than any other Master’s degree programme has ever received at Tampere University of Applied Sciences. The applications were filtered through and the final selections were made in May 2014. The programme commences in August 2014.