Brand of Finland from design management perspective

Abstract

This thesis – The Brand of Finland From Design Management Perspective – has it's primary focus on the concept of country brand and how it is formulated. The underlying principle is to familiarize the reader with a concept and then look at how Finland has proceeded with those elaborations and constructions. This thesis is not a case study but perhaps a motion of proposal suggestion, a thesis, and more important still, a study of country brands and drives behind those elaborate formulations.