Attracting Russian customers to a Finnish golf club
Borodkina, Alena (2014)
Mikkelin ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-201405066035
https://urn.fi/URN:NBN:fi:amk-201405066035
Tiivistelmä
Golf is a growing sport worldwide. That's why golf industry has been chosen for my research. The research was conducted for the golf club Kerigolf. Kerigolf is aimed at attracting Russian customers to the club. That's why a suggestion for attracting Russian clients will be offered in the research.
In order to make a proposal for a golf club, I needed to consider the necessary aspects. De-sires and needs of the clients are constantly changing. The specific approach is necessary for each client.
Methods of providing information change too, especially in the age of new technologies.
There are many ways for presenting information to the client, but only one method has been chosen in my research.
As a product of research will be offered the layout of electronic brochure.
In order to make a proposal for a golf club, I needed to consider the necessary aspects. De-sires and needs of the clients are constantly changing. The specific approach is necessary for each client.
Methods of providing information change too, especially in the age of new technologies.
There are many ways for presenting information to the client, but only one method has been chosen in my research.
As a product of research will be offered the layout of electronic brochure.