Advertising of boutique hotel on the Internet
Antropov, Artem (2014)
Mikkelin ammattikorkeakoulu
2014
Creative Commons Attribution-NonCommercial-ShareAlike 1.0 Finland
Julkaisun pysyvä osoite on
http://urn.fi/URN:NBN:fi:amk-201405076289
http://urn.fi/URN:NBN:fi:amk-201405076289
Tiivistelmä
The research was conducted for Lossiranta Lodge, the Finnish boutique hotel located in Savonlinna, which is interested in expansion of the current promotion system via advertising on the Internet.
The idea of the present thesis is promotion of the boutique hotel Lossiranta Lodge via various modern methods and ways on the Internet by dint of advertising. In the framework of this work was identified the main features of advertising on Internet in order to implement the outcome of my diploma work: to elaborate the basic information of boutique-hotel Lossiranta Lodge and, due to it, to add the created material on the tourism websites in order to promote our hotel.
Theoretical part includes detailed research the following parts: boutique hotels as a part of hospitality industry where consider fully the specification of boutique hotels, its advantages and features; advertising as a necessary part for hotel management where it’s possible to read about the main features of advertising, its particular qualities in the tourism market and also the ways of advertising used in hospitality industry with advantages and disadvantages of each way; advertising on the Internet where the main features of online advertising are considered on the whole and also in the framework of hotel business.
Practical part of my diploma work could be separated into two interrelated part: the first one is elaboration the basic information for travel website like a model for future promotion on these resources, and the second one is directly to add this information on these tourism websites according to the specification and modern features of this advertising type.
The idea of the present thesis is promotion of the boutique hotel Lossiranta Lodge via various modern methods and ways on the Internet by dint of advertising. In the framework of this work was identified the main features of advertising on Internet in order to implement the outcome of my diploma work: to elaborate the basic information of boutique-hotel Lossiranta Lodge and, due to it, to add the created material on the tourism websites in order to promote our hotel.
Theoretical part includes detailed research the following parts: boutique hotels as a part of hospitality industry where consider fully the specification of boutique hotels, its advantages and features; advertising as a necessary part for hotel management where it’s possible to read about the main features of advertising, its particular qualities in the tourism market and also the ways of advertising used in hospitality industry with advantages and disadvantages of each way; advertising on the Internet where the main features of online advertising are considered on the whole and also in the framework of hotel business.
Practical part of my diploma work could be separated into two interrelated part: the first one is elaboration the basic information for travel website like a model for future promotion on these resources, and the second one is directly to add this information on these tourism websites according to the specification and modern features of this advertising type.