Huom! Theseus-tuen yhteydenotto on poissa käytöstä teknisten huoltotöiden takia 11.–15.10.2019. Ongelmatilanteessa ota yhteyttä oman ammattikorkeakoulun kirjastoon.
Attention! Theseus Support e-mail is out of use 11.–15.10.2019. In case of problems please contact your own UAS Library.
OBS! Theseus Support e-post är ur användning 11.–15.10.2019. Om du har problem, vänligen kontakta ditt eget UAS-bibliotek.
Developing a Marketing Mix for Independent Game Developers
The independent game industry is a rapidly growing and evolving industry, with much to offer to both gamers and developers. What makes a critical difference whether a game will succeed or not is how much time and effort have been put into marketing. Independent game developers are known for their superb technical skills, but unfortunately they often do not know much about how and when to start their marketing efforts.
This thesis will offer an international marketing mix, pointing out the most important elements that should be learned about and focused on. It is intended to serve as a guideline for independent game developers who are just starting their online marketing journey and who want to know what they should take into account when creating their marketing strategy, as they attempt market their PC game.
The marketing mix will cover a number of important topics, including the desired qualities of an independent game, crowd funding, social media channels, community management, pricing strategies, online tools, and tips on how to contact the press.
The empirical part of the thesis consists of a Facebook discussion in the Indie Game Developers Group, which took place on February 25th, and the IGDA (International Game Developers Association) monthly gathering, which took place on February 11th.