Event Planning for a South Korean Pop Music Event in Finland
Borgersen, Katrin (2014)
Borgersen, Katrin
Tampereen ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014052910863
https://urn.fi/URN:NBN:fi:amk-2014052910863
Tiivistelmä
The purpose of this thesis was to research and evaluate the potential for organizing a South Korean pop music event in Finland. The aim of the thesis was given to the author by the commissioning organization for this thesis, a Finnish organization JrockSuomi, dedicated to promoting Japanese and South Korean music in Finland.
In order to achieve the aim of this thesis the author researched theories and practices of event planning, management and marketing. With the conduction of a questionnaire aimed at a potential target market as well as interviews with the president of the associa-tion, the author was able to find out in depth details that helped to form conclusions and a preliminary event and marketing plan for the potential event. The event plan consists of details on event elements as well as the event’s vision and objectives.
The marketing plan includes details on the target market as well as a preliminary advertising plan.
The data collected was analyzed using both quantitative and qualitative analysis meth-ods, but as quantitative data acted as the primary data of this thesis, it was more concen-trated on. Event planning, management and marketing theories were used in order to analyze the data and results so that the preliminary event plan could be designed.
The main results of this thesis as well as the event plan are not published due to privacy reasons and they can be found in the appendices of this thesis. The results and the event plan will be used by the commissioning association JrockSuomi for the future South Korean pop music events.
In order to achieve the aim of this thesis the author researched theories and practices of event planning, management and marketing. With the conduction of a questionnaire aimed at a potential target market as well as interviews with the president of the associa-tion, the author was able to find out in depth details that helped to form conclusions and a preliminary event and marketing plan for the potential event. The event plan consists of details on event elements as well as the event’s vision and objectives.
The marketing plan includes details on the target market as well as a preliminary advertising plan.
The data collected was analyzed using both quantitative and qualitative analysis meth-ods, but as quantitative data acted as the primary data of this thesis, it was more concen-trated on. Event planning, management and marketing theories were used in order to analyze the data and results so that the preliminary event plan could be designed.
The main results of this thesis as well as the event plan are not published due to privacy reasons and they can be found in the appendices of this thesis. The results and the event plan will be used by the commissioning association JrockSuomi for the future South Korean pop music events.