Three Generations Travel
Florya, Yulia (2014)
Mikkelin ammattikorkeakoulu
2014
All rights reserved
Julkaisun pysyvä osoite on
https://urn.fi/URN:NBN:fi:amk-2014060111248
https://urn.fi/URN:NBN:fi:amk-2014060111248
Tiivistelmä
Tourism plays a magnificent role nowadays in people’s life. Now when there are fewer borders and more oppor-tunities to travel, people want to see and explore the world by themselves, together with their families and rela-tives.
The thesis focuses on activities for three generation extended family travelers who are staying in Saimaa Holi-day Oravi cottages. The overall purpose is providing real activities for three generation travelers. The objective was to create brand-new activities, to combine old and new activities in creation the “Three Generation” offer. All activities were focused on satisfaction of the customers.
The theoretical part includes theories concerning generational theories and their types; general information about four generations: Baby Boomers, Generation X, Generation Y, Generation Z and family member’s roles, their preferences as consumers. Part of the theory covers the theory about customer value.
The research was based on both qualitative and quantitative approach. The data was collected with online survey.
The aim of the research was to identify what activities could be adapted for three generation travelers. The final result was a list with appropriate activities for three generations families for Saimaa Holiday Oravi. The results can be utilized in the development of future products.
The thesis focuses on activities for three generation extended family travelers who are staying in Saimaa Holi-day Oravi cottages. The overall purpose is providing real activities for three generation travelers. The objective was to create brand-new activities, to combine old and new activities in creation the “Three Generation” offer. All activities were focused on satisfaction of the customers.
The theoretical part includes theories concerning generational theories and their types; general information about four generations: Baby Boomers, Generation X, Generation Y, Generation Z and family member’s roles, their preferences as consumers. Part of the theory covers the theory about customer value.
The research was based on both qualitative and quantitative approach. The data was collected with online survey.
The aim of the research was to identify what activities could be adapted for three generation travelers. The final result was a list with appropriate activities for three generations families for Saimaa Holiday Oravi. The results can be utilized in the development of future products.